AIMS

The M4G programme aims to boost your practice performance.Building on the existing experience and knowledge of the participants, this programme will share management techniques that will help you more effectively manage and grow your business and lead and motivate your team.

Share and exchange best practices to inspire new and exciting ideas to challenge your current perceptions of the market and your store.

Designed For

Business owners and practice managers with some years of experience and seeking innovation and growth.

Programme Structure

This is a 2 year programme that blends structured learning with practical implementation in your business and coaching to support this. Each of the 2 session is delivered as 2 days of learning, then with plans implemented by you in your business, supported by a coach over 12 months.

The programme focuses on:

• Strategy
• Finance
• Human Resources
• Marketing andSales

Learning Objectives

• Understanding the competitive proposition
• Creating a culture of success
• How to increase profit
• Practical implementation supported by coaching:
  • Implementing action plans
  • Vision integration
  • Developing team culture

• Defining strategic positioning
• The essentials of  finance for an optical business
• Better stock management
• Understanding marketing principles

• Practical implementation supported by coaching:
  • Financial plan
  • Human resource management
  • Using social media

Practical Details

Essilor Academy, 2 days in each of years 1&2

And at your practice, 12months implementation and coaching in each of years 1&2