Our social media quiz will sort out the type of social media adventurer you are - and whether you're an experienced, a restless or a novice explorer.
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With social media you can generate online exposure for your brand, listen to what people are saying, including your customers, prospects, peers and competitors, contact your prospective customers with personal touch and build relationships with potential customers.
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What are the main benefits of using social media as a marketing tool?
Improve customer insights and brand loyalty
Increase brand recognition
All of the above answers are right
What exactly does a hashtag do?
Groups messages containing a certain keyword.
Sends a private message directly to another user.
Allows you to tag another user in your reply.
People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search.
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Reputation of a social entity is an opinion about that entity and the opinión of your followers will be expressed through their response to your post. They may like, comment, share or click on it. The quantity, the quality and the frequency of these actions will help you to measure the reputation of your brand.
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If you want to build your reputation and trust on Facebook. Which rates will be the measure to consider?
Followers rate
Engagement rate
Fans rate
What percentage of people actually see your posts on Facebook?
Pages organically reach about 16% of their fans on average.
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Bitly is a URL shortening service.
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What is Bit.ly?
URL Shortener
A way to attract followers
None of the above
Buffer is a tool that allow you:
To easily post or share to all your social networks and posts automatically at times you choose.
To short all your URLs across all your social networks.
To track your visits and visitors on your website to tell if your social media presence is actually making a difference.
Buffer is a software application designed to manage social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin. The application was designed by a group of European expats in San Francisco.
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A subscriber is a user who “subscribed” to see public updates from another Facebook user’s personal Facebook profile. A fan is a user who pressed the “Like” button on a Facebook business Page, thus opting in to see all of the brand’s profile updates. Not all users have a “Subscribe” button on their profile, but all business Facebook Pages have a “Like” button.
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What’s the difference between a subscriber and a fan on Facebook?
The subscriber has to pay a subscription
The fan needs to be accepted by the owner page
A suscriber sees public updates from another Facebook user's personal profile while a fan sees brand's profile updates
What is the percentage of Facebook users accessing the social network on mobile device?
More than 70%
Between 51% and 60%
Less than 50%
Based on company data, more than 80% of its active users were accessing the site from mobile devices like phones and tablets in 2014.
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Social Media is about relations, conversations and, frequently, entertainment. Relevant promotions, meaningful events and interesting contests will boost awareness and engagement for consumer brands.
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Which of these practices work best on social media?
Holding competitions
Promotion & Events
All the above
Which of the following social networks is not independent of the others?
Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter,Tumblr and Flickr

It may be time to take a sneak peak outside your shell and shape up on social media. You need to learn the basics before you use social media to market your products and services. You’re going to love how easy it is to get started.

You might just be getting started as a company in actively using social channels like Twitter and Facebook to engage with your customers and industry influencers. It's time to take a step forward. There are many opportunities to expand your efforts and get more value from social media.

Congrats! You are a social media Master. Moving beyond the fundamentals, you've done us proud. Continue your good work. Courses, advices from the experts and experience will help you to keep on track!

How to become a social media expert?
Are you willing to leverage the power of social media marketing to increase your business performance?
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